So Kate Moss is coming out with not her first, but her second fragrance - Velvet Hour. I actually wasn’t aware that she already had a perfume because well, who can keep up with the myriad celebrity perfume launches? I’m pretty sure she’s hoping to repeat a past success here since the fragrance industry can be very lucrative indeed. As a recent New York Times article points out, Nothing Sells Like Celebrity. According to the article, Glow by JLo had global sales of $78 million dollars at its peak. We can thank JLo by the way, for starting the whole celebrity perfume trend. Yay. Glow, like Kate Moss’s perfumes, are released by Coty.
I don’t know about you but personally, I just couldn’t, wouldn’t ever buy a celebrity fragrance or any other celebrity-endorsed product for that matter, even if I liked it. It’s simply a matter of principle. How can I possibly have a JLo or Sarah Jessica Parker perfume sitting on my vanity? I just can’t be THAT gullible and I just can’t fatten the wallets of these people any further. Nope. No way.
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